The Book Publishing Formula

Convert Your Knowledge Into An Authority Book To Build Your Personal Brand Instantly!

What is the shortest way to attract opportunities?

From my 25 years of industry and entrepreneurial experience, I'd say: Earning Authority in your field, based on your experience and expertise.

What's the fastest way to earn Authority in your field?

Writing and publishing your Authority book!



Being a published author gives you authority. As you can see, the word 'Authority' has the word 'Author' in it. 😊



But over 90% of authors don't know how to gain authority and how to leverage it.



Hi, my name is Shiv Shenoy.

I'm a 3 times Amazon bestselling author. In this course, you will get the system I've used to write and self-publish books on Amazon. Now refined enough so you can go from idea to published book in 12 short weeks.



Since 2013 I have written and self-published 21 books in 2 domains, with 18 of them on Amazon. 3 of them have hit the bestseller #1 position in all the categories they were listed in.



It didn't come easy for me. I've experimented a lot. I've spent over $7,294 spent on experimenting to see what works, and this approach has helped me finetune this simple system, with tools to write and market effortlessly.



Here's one of my books that hit the best-seller list:


Did you know that publishing a book series increases your odds of hitting the bestseller position exponentially?



Several of my series books have taken up the top 10 places, even the top 15!


Did you know that publishing a book series increases your odds of hitting the bestseller position exponentially?



Several of my series books have taken up the top 10 places, even the top 15!

But to gain massive authority, the secret is:



Specificity.



That's like the first principle.

✨Specificity gives you Authority.✨

You need a book that solves a specific problem for a specific set of people.



Specificity has many advantages - it defines your niche, your audience, and your authority in your niche.



Join the course today,



write and publish your book,



earn massive authority in your field, and



use it to attract unlimited growth opportunities.



It could be :



  • that dream job, raise, or promotion

  • letting your investors have the Wow factor

  • getting leads and customers for your business

  • being recognized as a thought-leader

  • getting speaking engagements

  • or, just changing the world!

A quick look at what we cover in the course

In this course I share the exact same system I teach in my cohort and 1-1 premier coaching. In this self-paced course, we cover steps all the way from,



  • identifying book topic

  • to market research,

  • to book outline,

  • to rough draft,

  • to the final draft,

  • to creating book metadata,

  • to publishing on Amazon,

  • to launching it!



In the bonus module, I also share how your book can feed the backend funnel to create a six-figure business - purely leveraging your current knowledge, experience, and expertise!



You can see more by clicking the Curriculum section below.



This course basically does not tie you to any specific marketing system. You can use this with any marketing system you use.



The focus of this course is to help you bring the idea of your book to fruition - to convert your knowledge and expertise into an Authoritative book and publish it on Amazon!



You become the Published Author in your own timeframe, learning at your own pace!

Join the course now and be a published author in 12 weeks.

Possibly, a bestselling author. 😊

"Shiv is a genuine source of inspiration. His track record of bestseller books and successful courses proves that he's the real deal."

- Justin Welsh

#1 LinkedIn Creator In The World (by Favikon)

"Shiv coached me to write my Authority book and to market it. My book became Amazon bestseller #1 on the day of the launch itself!"

- Abhishek R Sharma

Regulatory Compliance Expert, Amazon Best Selling Author

"I joined Shiv's cohort after being prompted by numerous people to write a book. The idea was daunting, but Shiv breaks things down each step into manageable sections.."

- Lorraine K. Lee

Virtual Speaker | 300K+ Followers | LinkedIn Learning Instructor | Consultant

"I wanted to transform my expertise into a book and use it to grow. I got a seat in my dream university for my Masters studies. The cherry on the cake is the bestseller tag. Now on to my second book. Thank you, Shiv Shenoy!"

- Hrishikesh Somchatwar

Electronics Security Expert, Amazon bestseller, Speaker

Your Instructor

Shiv Shenoy is a former Program Manager turned online entrepreneur. He started after quitting the corporate career of 15 years to build an online education company.



To build the business, he realized that writing a book is the right way to build authority quickly.



His first book on Amazon hit Amazon bestseller #1 position in the first week itself.



He has written and published 21 books, 18 of them on Amazon.



3 of these have hit bestseller #1 in all the categories they were listed in.



With constant experimentation, Shiv has formulated a simple system of writing and publishing the book on Amazon, while gaining MASSIVE online authority

Course Curriculum

Step 1: Discover your book's niche
📄 Welcome!
The secret to write your book in 12 weeks
📹Discovery steps
Step 2: Lay a strong foundation
📹 Engineer your book!
📹 Build your community
📹 Create a marketing content plan
Step 3: Research & begin rough draft
📹Make your book bestseller-worthy with this secret technique!
📹 Create your rough-draft effortlessly now
📹 Your LinkedIn profile is your business card
📹 Build visibility & credibility in groups
Step 4: Refine with persuasive writing
📹 How to make your book get read by itself
📹 Plan your beta reader group
📹 The Hub & Spoke model
Step 5: Complete the first draft
📹 Get your first draft ready
📹 Get your book to beta readers
📹 Plan for the final draft
📹 Set up the marketing routine
Step 6: Get beta-reader feedback
📹 Your market has spoken! Let your book listen.
📹 Why should you reach out to the leaders?
📹 Thank your beta readers
Step 7: Complete the final draft
📹 Copyedit and Proofread your manuscript
📹 How to avoid Amazon's rejection and potential legal hassles
📹 Raise the temperature with BTS!
Step 8: Craft metadata - part1
📹 Create book metadata - section A
📹Create book metadata - section B
📹 Create some buzz!
Step 9: Craft metadata - part2
📹 Book cover design principles
📹 Design your Kindle cover effortlessly
📹 Demo: Watch me design Kindle cover from scratch
📹 Create A+ content: get more people to buy
📹Research keywords & categories
📹 Demo: How to research using the magic tool
Step 10: Format manuscripts
📹 Format your Kindle book manuscript
📹 Demo: Kindle manuscript formatting walkthrough
📹 Format your paperback manuscript
📹 How to design paperback book cover
📹 Demo: Paperback cover design walkthrough
Step 11: Publish your book
📹 Publish your book!
📹 Demo: Book publishing walk through
📹 Do this immediately after publishing your book
📹 Build launch-day anticipation
Step 12: Launch your book!
📹 Prepare to earn more!
📹Announce to the world
📹 What to do immediately after the launch
📹 How to find pricing sweet spot
📹 Kindle Select to boost rank & sales
Bonus lessons: Book to 6-figure business: a blueprint
📹 Write a standalone or series book
📹Start affiliate marketing
📹 Create your own course
📹 Offer coaching, cohort, and other services

Frequently Asked Questions

When does the course start?

The course starts as soon as you sign up now!

How long do I have access to the course?

You have unlimited access to the 12-step system - all the videos and other materials for as long as you like - across any and all devices you own.

What if I'm not able to publish my book in 12 weeks?

I understand you are busy. Sometimes the pace gets a bit slower. You have life time access to this course, so go at your own pace. If you need help, please reach out to Shiv on LinkedIn or by email.

Bonus!

(For a limited time only)

Once you sign up for the course, reach out to me (on LinkedIn or by email) for a 1-hour Free consultation to discuss your book idea.



This will help you write the right book for the right reason and start the right way!



Valued at $297, Free for you as a bonus today.